What is a Breastfeeding Peer Counselor (PC)?

Breastfeeding Peer Counselors help pregnant women and breastfeeding mothers on the WIC program. They are trained in answering common breastfeeding questions and often share their own personal breastfeeding experience expecting and new mothers.

Peer counselors are mothers who have personal experience with breastfeeding and are trained to provide basic breastfeeding information and support to other mothers with whom they share similar characteristics, such as language, race/ethnicity, and socioeconomic status. Peer counselors reinforce, promote and support breastfeeding recommendations in a socially and culturally acceptable manner.